My beloved grandfather passed away 23 years ago. I was only 12 years old when this special person in my life died. However, this man taught me so many things during the few years I spent with him. My grandfather was also an accomplished guitarist. A few months ago, I visited the home he shared with my grandmother. While searching through his old belongings, I found a guitar pick. To keep the memory of my grandfather alive, I want to make a necklace out of this special token from my grandfather’s past. On this blog, you will discover how to make jewelry items from guitar picks.
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Direct to garment (DTG) printing is a relatively new technology becoming more commonplace with many printers. DTG printing offers significant advantages when compared to screen printing, including higher resolutions and better color support. On the other hand, it can also cost with higher costs and potentially longer lead times.
If you're printing promotional apparel, you usually want to produce it as quickly and cheaply as possible. However, DTG printing still offers benefits for this application. This article will outline three reasons you might want to consider DTG as an option when producing promotional apparel for your company.
1. Better Branding Potential
The goal of any promotional item is to promote your company's brand, which usually means producing work consistent with other aspects of your branding. Suppose your company uses a logo with many colors or complex designs. In that case, you may find screen printing limiting or even cost-prohibitive since adding more colors typically means increasing the cost of your overall print.
The higher resolution available with DTG printing technologies also means better reproduction of images specific to your business or event. DTG apparel can allow you to print complex designs with far more detail than screen printing.
2. More Potential for Short Runs
Not every promotional project involves printing hundreds or thousands of shirts. If you're creating promotional materials for a limited event, DTG can be a more cost-effective option. Since DTG doesn't have the same startup costs as screen printing, you can usually order relatively small runs of shirts at a lower price.
This lower startup cost also works well if you're printing many designs or if you expect your requirements to change. Since the printer won't need to use up new screens for each design, you can run multiple versions or even make slight alterations without adding upfront costs.
3. Consistency
One often overlooked advantage of DTG printing is consistency over time. If you produce a single run of shirts with screen printing, there's no guarantee that another run with the same design will look the same. Since printers generally won't keep old screens around once a run is completed, there may be minor variations if you decide to order additional clothing in the future.
With DTG, you'll usually receive consistent results across multiple runs if the printer uses the same hardware. This consistency can be particularly beneficial for promotional apparel since you don't need to worry about design inconsistencies creating brand confusion.
To learn more, contact custom direct to printing companies.
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